Priyanka Chopra has been a prominent name not only in the film world, but also in that of advertising. She’s been the brand ambassador for many many brands, but there is one of which she regrets.
In a recent statement, she said, “A lot of girls with a darker skin hear things like, “Oh, poor thing, she’s dark.” In India they advertise skin-lightening creams: “Your skin’s gonna get lighter in a week.” I used it [when I was very young]. Then when I was an actor, around my early twenties, I did a commercial for a skin-lightening cream. I was playing that girl with insecurities. And when I saw it, I was like, “Oh shit. What did I do?” I started talking about being proud of the way I looked. I actually like my skin tone.”
She further added, “So I did this cream commercial and when I saw it, it made me feel like crap. It reminded me of what I felt like when I was a little girl. I was like, ‘Oh my god, this is what I felt like. Like what I have is not good enough.’ I got out of the contract and never did it again. It took me seeing myself advocating the thing that made my teenage years miserable, because it was normal and everyone did it. It was sold in stores right next to toothpaste. You don’t understand the psychology of what it does to society. When I did it is when I understood it. Creams for glowing skin is different, but as soon as it says ‘whitening,’ it’s like, what?”
Not just PeeCee, actresses like Kalki Koechlin, Swara Bhasker, Esha Gupta and Kangana Ranaut have stayed away from promoting fairness products and even Ranbir Kapoor and Randeep Hooda stay away from such racism.