Ever since we’ve been in lockdown, people within and outside of the industry are only wondering what the future of films will be like. People are definitely going to be scared to go out and watch a film, even after the lockdown is lifted. However, even the lift is uncertain as of now. In times like these, Amitabh Bachchan and Ayushmann Khurrana took to their social media handles today to announce the release of their next, Gulabo Sitabo directly on Amazon Prime.
The film was scheduled to release in April but since all wasn’t well had been postponed indefinitely. Now that the future is uncertain, director Shoojit Sircar and writer Juhi Chaturvedi’s film will release on Amazon Prime on June 12, without a theatrical release. “This is the dawn of a new era for Indian entertainment. I am happy that a global audience will be able to watch our gritty dramedy, and enjoy what the film has in store for them. Gulabo Sitabo is a quirky, light-hearted movie that the audience can enjoy with their families,” said Sircar in a press release.
Vijay Subramaniam, director and head, content, Amazon Prime Video, India, said, “At Amazon we’re listening to our customers, and working backwards from there. Gulabo Sitabo is one of the most anticipated films of the year. It is the first step in our endeavour to bring superior cinematic experiences to our customer’s doorstep.”
With OTT being the new go to for Bollywood films, and even other film industries, revenues are surely going to fall. But the novel coronavirus pandemic has left the industries with no other solution. It’s also rumoured that Akshay Kumar and Kiara Advani’s Laxmmi Bomb will be directly released on Disney+ Hotstar in June. The acquisition is said to be worth $13 million.
Similarly, rumours also are that Netflix has acquired the rights to release three films directly on their OTT platform – Janhvi Kapoor’s Gunjan Saxena: The Kargil Girl and Ishaan Khatter and Ananya Panday’s Khaali Peeli.
Amazon India is also rumoured to have the rights to release Vidya Balan’s Shakuntala Devi. But there has been little word on that.
Times are tough and we hope that each of these films see their fair share of the light of the day, with proper due.
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